Benchmark Email vs Constant Contact: Which One Reigns Supreme?

When it comes to choosing an email marketing platform, several options are available in the market. Two popular choices among them are Benchmark Email and Constant Contact. Both platforms offer a range of features that make them attractive to businesses looking to enhance their email marketing strategies.

In this article, we will benchmark these two platforms against each other, focusing on various aspects such as customer support, user interface, and mobile app functionality. By the end of this comparison, you will be able to decide which platform is best suited for your business needs.

One notable difference between Benchmark Email and Constant Contact is their approach to customer support. MailChimp, a popular email marketing platform, offers email support to all its users, even those on the free plan. However, this support is limited to just 30 days after registration. On the other hand, Constant Contact provides live chat support, as well as email and phone support, depending on the premium pricing plan. We didn't notice any pattern of customer complaints with the performance of either platform, so it's a tie in this category.

Both platforms offer mobile apps for iOS and Android devices. However, we found that using the web-based interface is more effective than relying solely on the mobile app. This is because some features are only accessible through the web-based interface. MailChimp has revamped its user interface to make it simpler and easier to navigate, while Constant Contact has also made significant improvements to its platform.

In terms of user interface, both platforms offer a great experience for users. The top menu on the dashboard is well-organized, making it easy to find what you need. Features are neatly arranged across the dashboard, allowing users to access advanced features focused on email marketing and other types of marketing.

Ultimately, the choice between Benchmark Email and Constant Contact depends on your specific business needs and preferences. If customer support is a top priority for you, then MailChimp might be the better option. However, if you prefer a platform with a more streamlined user interface and advanced features focused on email marketing, then Constant Contact could be the way to go.

By comparing these two platforms, it's clear that both Benchmark Email and Constant Contact are solid choices for businesses looking to enhance their email marketing strategies. By considering your specific needs and preferences, you can make an informed decision about which platform is best suited for your business.

Benchmark email vs constant contact